It’s finally happened. Your business is registered and now ready to fully open its doors to the online world.
You decided to go with WordPress for your website, but now you’re wondering how to make it so that search engines organically pick up and promote your site to your target audience. Here are five things you need to pay attention to in order to have successful SEO, also known as search engine optimization.
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Write for Engagement
When you set up your WordPress blog and you’re deciding on topics to write about, focus more so on writing for engagement and value as opposed to writing solely for keywords.
The reason that you want to focus on engagement is because people who read your blog are coming there to see if they can gain anything of value from the information you provide. If your blogging reads more like a technical list of to-dos, the likelihood that your target audience will be engaged and want to read more decreases.
Write in a way that makes them want to click on another blog post or a different page on your site.
A Google Review Link
Reviews are the lifeblood of any business, but especially when you’re talking about getting customers to your website. Think of reviews like an updated and modern version of word-of-mouth promotion.
Reviews are important for SEO purposes because they’re words that your direct customers are using. That also means that the words in a review are going to be the same terms or phrases that potential customers are looking for.
While there are numerous ways to get reviews from your customers, the quickest way is asking them to leave a review through Google. Since most people already have a Google account, this will be very easy for them to do and will increase the likelihood of them saying yes.
When asking for reviews, provide your customers with the link to rate your company directly through Google. A Google review link shortens the process of leaving a review, thereby reducing friction and dramatically increasing the likelihood that a customer will leave a review.
Search engine optimization goes deeper than just keywords. When you’re planning content for your website, such as the website’s pages or your blog, you’ll want to remember to do preparation for your search engine optimization. Also, be sure to analyze your search engine optimization after you’ve created each page and post.
The reason why you want to do both is that using them as bookends will keep your website laser-focused on how you’re optimizing your website for search engine keywords. This also ensures that your content has a natural flow to it, which will engage customers even more.
A Good Keyword Analyzer
Keyword analyzation is imperative for your new WordPress website. There are a number of keyword analyzer tools that you could use, but remember that each one isn’t created equal.
When you’re looking at which keyword analyzer to use, remember that the things that are important are features such as being able to see which keywords your competitors are using, which keywords are trending, and which phrases are best for short-tail and long-tail keywords.
If the analyzer you’re evaluating can’t tell you these things, move on to the next one until you find one that has all of these features.
Watch for Spam Comments
Spam comments will kill your search engine optimization. Be sure to install a plugin on your WordPress website that keeps all of the spam comments at bay. At the very least, you should be able to bulk trash the comments that look like spam. By doing this, you’ll ensure that your website’s SEO stays at the top of its game.
These are just some ways that you can use digital assets to be successful with SEO on your WordPress website. Try them out, evaluate them, and revisit them often to keep your website’s SEO on point. Or let us handle it!